Insight Without The Privacy Headache.
Bysn uses privacy-first technology to deliver valuable customer insight while helping retailers maintain trust. Customer privacy sits at the centre of the Bysn platform.
Privacy by Design
All demographic and audience insights are generated using privacy-first technologies from the ground up.
No PII Storage
Designed to avoid the storage or transmission of personally identifiable customer information.
GDPR Ready
Designed for GDPR and strict regulatory environments. DPIA available on request.
Anonymised at Source
Data is anonymised at the source. No personally identifiable customer information is ever retained.
Our Approach
Bysn has been developed under a Privacy by Design philosophy. All demographic and audience insights are generated using privacy-first technologies designed to avoid the storage or transmission of personally identifiable customer information.
Data is anonymised at the source and no personally identifiable customer information is ever retained. This allows retailers to examine customer insights safely and retain complete customer trust.
Bysn is designed for GDPR and strict regulatory environments, with a comprehensive DPIA (Data Protection Impact Assessment) available on request.
“What about privacy?”
Bysn is not a surveillance product or facial recognition system. It is a privacy-first retail intelligence platform that delivers demographic insight without storing or identifying individual customers.
Have Questions About Data Privacy?
Contact us to discuss our privacy approach or request a DPIA.
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