Hosted Advertising.
Sell targeted retail media at the point of purchase, with verified delivery to key demographics and attribution back to basket data.
Retail Media With Attribution
Bysn enables targeted advertising on the customer-facing display at the point of purchase. Retailers can use it as part of an existing retail media strategy or as the foundation for a new one.
The key is not simply displaying ads. The value is in verifying who saw the message and connecting that exposure to transaction context.
How It Works
Targeted Delivery
Ads are shown to relevant audiences based on demographic insight, time of day, store location, and basket context.
Verified Impressions
Every ad display is verified with demographic and attention data — not just served, but seen.
Basket Attribution
Connect ad exposure to actual purchase behaviour. Know which ads influence which baskets.
Supplier Revenue
FMCG companies buy access to targeted audiences and verified delivery. The retailer retains the media upside.
Important: Retail media is one capability inside Bysn. The bigger story is data ownership and retail intelligence. Bysn can integrate into an existing retail media strategy and strengthen audience, attribution, and transaction insight.